Up the road from Anaheim (about 260 miles on Highway 99), let’s stop for a cup of coffee and maybe some steak fries. This is Farnesi’s Restaurant and Coffee Shop in Madera, CA.
It’s large, free standing sign can be seen from quite a ways off. Farnesi’s has been open since the early 60’s, serving quality food and drink to those traveling down California’s golden Central Valley.
Here’s the great sign from a mid-60’s postcard and a picture from the present day. Though largely intact, some of the playfully-fonted mini-signs pertaining to the adjacent motel (which still stands) have gone missing (‘TV’, ‘Phones’, etc.) Oh well, at least the classy cocktail glass remains…
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaNnJBAFyiZz88qecigyIswGU1lZfpJthAcvQVS4DlJPV3uSC2fNVeUCaeRz1Qn37Iaw4ciiqbfA59J9tpkibCQpzSDenZWWzZjLsPwEUkXERjA2QF77-Zpx6EJC2_7ZpxkZqXIHqM9ozN/s400/Farnesi's+Sign+60%27s+001.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVuSCaVfWmcGIetmAIKSsMEVU58kRn0TId1paPeT5gqL83eoWFbkoacXP5YgrZBhZWo2R9Yn6qlpOQ6z3ztOTtfY2A5nSI5FjrIZc21c_cJLaxTHwV0YhEh8NHiSZQMrYuv79022lxulUi/s400/Farnesi's+Sign+2004+001.jpg)
The restaurant building itself looks largely the same, but has been enlarged somewhat over the years:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiwkJ9lePsEiC6cQVWjJHBWrJpYO3LBhR5KI2Q2ePtg0wU_DGMpkno80Weu1HbRlSeeQMJiab8ih9V79B3NsantqDEKs9xJIYr03kHv8tzQiT9zJ-Oco-eLJBd8ApCo6OqdxXGudRC3vGg/s400/Farnesi's+60%27s+001.jpg)
Next time you’re motoring through Madera, make sure you patronize this fine old relic of the road. After a couple o’ highballs and New York Steak & Eggs, you’ll think its 1966 all over again… (And you’ll probably want to get a room!)
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